Dr. Rashmi Sharma
Contact
Email: rashmikmv96@gmail.com
Designation
- Associate Professor
Department
- Commerce
Qualification
- M.Com, UGC NET-JRF, Ph.D
Experience
- 30 Years
Portfolios
- Nodal Officer, Punjab Entrepreneurship Mindset Program
- Incharge, PG Department of Retail Management
- Convenor, KMV Institution’s Innovation Council
Coordinator
- MBA Program
- MIC’s Mentor-Mentee Program
- ATL-IIC Linkage Program
- PM SHRI Schools’ Mentoring under Viksit Bharat Buildathon
- NISP Formation & Implementation
- Value-added Course on Innovation, Entrepreneurship & Creative Thinking.
Areas of Interest
- Accounting, Marketing & Women Entrepreneurship
Area of Specialization
- Finance & Entrepreneurship
Certifications
- Harvard University, Illinois University, SWAYAM-NPTEL(MOOCs)
No. of Books Published
- 09
No. of Papers published in National and International Journals
- 25
No. of Papers presented in National and International Conferences
- 22
No. of Conferences/ Workshops/ Seminars / FDPs attended
- 154
Research Profile
- PhD. on “Women Entrepreneurs In Punjab: A Study Of Motivation, Growth, Performance And Problems”
- ICSSR funded Major Research Project on “Dynamics of Innovation Culture Among Women Entrepreneurs in Low Tech Service Industry in Punjab”.
- UGC sponsored Minor Research Project on “Business Process Outsourcing- Its Impact on Indian Economy”.
| Fellowship Awarded | Junior Research Fellowship awarded by UGC |
|---|---|
| Academic Honour | State topper in 10+2 (Gold Medalist) University Topper in B.Com. University Topper in M.Com. |
| Achievements | Award for Excellence in Research Earned appreciation from Ministry of Education and various educational institutions for fostering innovation culture. Designated as Mentor under the National Mission for Mentoring, a flagship initiative of the Ministry of Education, Government of India. |
| Professional Memberships | Life member of Indian Commerce Association, Indian Accounting Association, Commerce and Management Association of India |
E-Content(Youtube Links)
| Class | Subject/Paper | E-Content | Youtube Link |
|---|---|---|---|
| B.Com. (Hons.)Sem-II Financial Accounting | Financial Accounting | 1. 2 Quadrants of ODL booklet of GNDU 2. Retirement of Partner 3. Dissolution of Partnership Firm-I 4. Dissolution of Partnership Firm-II 5. Garner Vs. Murray Rule-I 6. Voyage Accounts 7. Consignment Accounts 8. Valuation of Consignment Stock | GNDU Website |
M.Com. (Sem-II) | Marketing Management | 1. Pricing Decisions 2. Product Life Cycle 3. Target Marketing 4. Personal Selling 5. Social Marketing 6. Relationship Marketing 7. Managerial Skills and Roles 8. Consumer Behaviour 9. Environment Scanning |